Re: [ALSC-Forum] Monday outreach meeting

[Eric Dierker]

When you want something you have never had before you must try something you
have never tried before.  This is the Internet, your brilliant techies must
constantly think outside the box lest they become trapped within it.  Poly-wogs
cannot think Outreach along the same traditional lines.  Education is Marketing
and Marketing is Education.

Let us give a charitable contribution letter of  $500 US for each banner
placement on websites.  Certainly all search engines and Registrars would be
happy to comply. I assume ISPs and ccTLDs would be pleased to contribute.
Perhaps we should remember that the threat of negative publicity is as great a
motivator as the hope of positive publicity [ >:( ].  Outreach simply must
become pro-active.

Sincerely,
Eric

Bruce Young wrote:

> Jan wrote:
>
> >Editorializing aside, what struck me most forcefully was what WASN'T in the
> >article: any mention whatsoever of ICANN, let alone its at-large,
> >public participatory component.
>
> That has been my concern.  Most people, even a lot of the techies I work
> with, don't even know what ICANN is, let alone the battle we're fighting!
> But I'm at a loss so far to figure out how to get the word out.  The media
> here, print and TV, has so far totally ignored my attempts to get publicity.
> I think the only way to have sufficient impact is to get Dateline or 60
> Minutes to profile it, and explain, first what ICANN is, and second why the
> At-Large is important, and finally explains how we're being disenfranchised.